Experience the essence of 'signature' care with Amika Normcore Signature Shampoo, specially formulated for fine to medium hair types 1-2c. Named for its distinctive qualities, this enriching conditioner is a vitamin and antioxidant-packed delight, delivering a luxurious lathering experience that results in clean, soft, and nourished hair. Infused with Coconut Acid, it provides excellent lathering and conditioning, leaving your hair an impressive 7 times more conditioned*. In a consumer at-home test of 51 participants, 94% agreed that Normcore Signature Shampoo gently cleanses hair without stripping moisture, emphasizing its gentle yet effective cleansing properties. To indulge in the full benefits, massage a quarter-sized amount through wet hair, focusing on the roots, and rinse. Embrace the double cleanse method to ensure a thorough cleanse and unlock the shampoo's potential. For optimal results, follow with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately) as part of your wash care routine. Key ingredients like Coconut Acid provide excellent lathering and conditioning, while sea buckthorn, known for its Omega 7 fatty acids, vitamin C, and A content, acts as the ultimate holy grail ingredient for a healthier hair and scalp. Moreover, rest easy knowing that this product is free from direct gluten-contributing ingredients, ensuring a worry-free and nourishing haircare experience.

Ingredients:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

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