Cleanse with length retention in mind with As I Am Long & Luxe Pomegranate & Passion Fruit Strengthening Shampoo, a moisturizing cleanser designed to strengthen hair, reduce breakage and support healthier-looking lengths. Pomegranate and passion fruit provide antioxidant-rich botanical compounds, while glycerin and betaine help support moisture retention so curls feel softer and more flexible after cleansing. The formula also features hydrolyzed lupine protein, which deposits amino-acid-rich protein fragments along the hair to temporarily reinforce weakened areas and support stronger-feeling strands. Ceramide NG provides lipid-based conditioning that helps support the hair's protective barrier, while panthenol adds additional moisture and conditioning benefits. Niacinamide, caffeine, biotin and botanical extracts including clover, nettle and hibiscus complement the hair-and-scalp-focused formula. According to As I Am's testing, the shampoo delivers 7% increased hair strength and 9% increased hair moisture after one use, while also improving scalp moisture. By combining effective cleansing with moisture and strengthening support, Long & Luxe helps create softer, more manageable hair with less friction during detangling—an important part of minimizing breakage and retaining length.
How to Use + Best For
Thoroughly wet the hair, apply As I Am Long & Luxe Pomegranate & Passion Fruit Strengthening Shampoo to the scalp and roots, then gently massage into a lather before working it through the lengths and rinsing completely. Follow with As I Am Long & Luxe Conditioner to replenish moisture, improve slip and continue the strengthening routine. This shampoo is especially well suited to wavy, curly and coily hair experiencing breakage, dryness or difficulty retaining length, and As I Am confirms the Long & Luxe collection can also be used on Type 2, colour-treated and chemically relaxed hair. Based on its combination of hydrolyzed protein, ceramide and moisture-supporting ingredients, it can be particularly useful for medium-to-high porosity or damaged hair, while low-porosity or protein-sensitive hair may prefer to alternate it with a protein-free moisturizing cleanser. As I Am reports 30% easier combing and 37% easier detangling, helping reduce the mechanical stress that can contribute to breakage during wash day.
Take Khair Tip: Healthy length retention isn't about forcing hair to grow faster—keeping strands moisturized, strengthening fragile areas and minimizing breakage can help you retain more of the length your hair naturally grows.
Key Benefits: 7% increased hair strength • 9% increased hair moisture • 10% improved scalp moisture • 30% easier combing • 37% easier detangling • Helps reduce breakage • Supports length retention • Moisturizing cleanse
Best For: Wavy, curly & coily hair • Breakage-prone hair • Medium–high porosity* • Hair struggling with length retention • Dry or fragile strands • Colour-treated hair • Chemically relaxed hair
Key Ingredients: Pomegranate • Passion Fruit • Hydrolyzed Lupine Protein • Ceramide NG • Glycerin • Betaine • Niacinamide • Panthenol • Biotin
Ingredients: Aqua/Water/Eau, Disodium Cocoamphodipropionate, Cocamidopropyl Betaine, Trideceth-7 Carboxylic Acid, Punica Granatum Fruit Juice, Glycerin, Passiflora Edulis Fruit Juice, Betaine, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract, Niacinamide, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Hibiscus Rosa-Sinensis Flower Extract, Panthenol, Tocopheryl Acetate, Ceramide NG, Hydroxypropyl Bispalmitamide MEA, Polyquaternium-10, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Citric Acid, Maltodextrin, Benzyl Benzoate, Limonene, Linalool, Red 33 (CI 17200).
*As I Am does not assign Long & Luxe Shampoo an official porosity classification; porosity guidance is based on the protein-, ceramide- and moisture-supporting formula.
- Shipping Area: We currently ship within Canada.
- Free standard shipping on orders over $70.
- $9.99 standard shipping for orders under $70 in Ontario.
- $14.99 standard shipping for orders under $70 for the rest of Canada.
- Shipping Calculation: Shipping costs are calculated after discounts have been applied and before tax is added.
- Order Processing Time: Please allow 1-3 business days for order processing, excluding weekends and holidays.
- Shipping Time: Delivery within 3-5 business days from the shipment date.
You may also like
More from All Products
Recently viewed