As I Am Long And Luxe Pomegranate & Passion Fruit Conditioner

Strengthen, moisturize and detangle with As I Am Long & Luxe Pomegranate & Passion Fruit Conditioner, a lightweight conditioning treatment designed to support stronger, more manageable hair while helping reduce breakage. Pomegranate fruit juice and pomegranate seed oil provide antioxidant-rich conditioning, while passion fruit juicecontributes naturally occurring vitamins and antioxidant compounds that complement the formula. Glycerin and betaine support moisture retention, while coconut oil and phytosterols provide additional conditioning to help soften and smooth dry strands. The formula combines hydrolyzed lupine protein, keratin and hydrolyzed keratin to temporarily reinforce weakened areas of the hair and support stronger-feeling, more resilient strands. Conditioning agents including behentrimonium chloride help provide slip, reduce friction and make detangling easier—an important part of minimizing mechanical breakage and supporting length retention. According to As I Am's lab testing, the conditioner increases scalp moisture by 50%, reduces breakage by 60%, increases hair moisture by 9% after one wash and makes combing 50% easier. The result is softer, shinier and more manageable hair with a balance of moisture and strengthening care.

How to Use + Best For

Distribute As I Am Long & Luxe Conditioner thoroughly through wet hair, leave on for 15–20 minutes, then gently detangle and rinse well. For a more intensive treatment, apply the conditioner, cover with a plastic cap and sit under a hooded dryer for 15–20 minutes before detangling and rinsing. The conditioner is suitable for all hair types, including Type 2 hair, but is especially useful for curly and coily textures experiencing dryness, breakage or difficulty retaining length. Based on its combination of moisturizing ingredients and multiple protein sources, it can be particularly beneficial for medium-to-high porosity or damaged hair, while low-porosity or protein-sensitive hair may prefer to alternate it with a protein-free moisturizing conditioner. As I Am also confirms that the Long & Luxe collection is suitable for colour-treated and chemically relaxed hair.

Take Khair Tip: Length retention isn't about making hair grow unusually fast—reducing breakage and keeping strands moisturized and manageable can help you retain more of the length your hair naturally grows.

Key Benefits: 60% less breakage • 50% increased scalp moisture • 9% increased hair moisture after one wash • 50% easier combing • Strengthens & moisturizes • Helps smooth the cuticle • Improves detangling • Enhances shine

Best For: Medium–high porosity* • Breakage-prone hair • Curly & coily textures • Hair struggling with length retention • Colour-treated hair • Chemically relaxed hair • Hair needing moisture + protein support

Key Ingredients: Pomegranate Fruit Juice & Seed Oil • Passion Fruit Juice • Hydrolyzed Lupine Protein • Keratin • Hydrolyzed Keratin • Coconut Oil • Glycerin • Betaine • Niacinamide • Biotin

Ingredients: Aqua/Water/Eau, Punica Granatum Fruit Juice, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Cocos Nucifera (Coconut) Oil, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Calteine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, Dipropylene Glycol, Quaternium-80, Propanediol, Cinylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Polyquaternium-37, Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Propyenoxyethanol Caprylyl Glycol, Polyacrylamide, Citric Acid, Maltodextrin, Benzyl Benzoate, Limonene, Linalool, Red 33 (CI 17200).

*As I Am does not assign this conditioner an official porosity classification; porosity guidance is based on its current protein-containing and conditioning formula.

• Shipping Area: We currently ship within Canada.
• Free standard shipping on orders over $70.
• $9.99 standard shipping for orders under $70 in Ontario.
• $14.99 standard shipping for orders under $70 for the rest of Canada.
• Shipping Calculation: Shipping costs are calculated after discounts have been applied and before tax is added.
• Order Processing Time: Please allow 1-3 business days for order processing, excluding weekends and holidays.
• Shipping Time: Delivery within 3-5 business days from the shipment date.