As I Am Curling Jelly

Give curls lasting definition without sacrificing softness with As I Am Curling Jelly, a lightweight, moisture-rich styling jelly designed to define curls and coils, minimize frizz and enhance natural curl formation. Glycerin and betaine act as humectants that help support moisture retention, keeping curls feeling flexible and hydrated as they set. Aloe vera extract provides additional conditioning and hydration support, while pectin and xanthan gum create the lightweight styling film that helps curls hold their shape and definition. Beet root extract complements the moisture-focused formula, while vitamin E provides antioxidant support. Unlike heavier creams or traditional firm-hold gels, Curling Jelly is formulated to provide definition while helping curls maintain softness, movement and natural bounce. As I Am reports 72% curl retention after five hours in high humidity, making it a great option for curls that tend to lose definition or become frizzy as the day goes on. The result is defined, elongated and shiny curls with flexible hold and less frizz—without a heavy, greasy finish.

How to Use + Best For

Start with clean, detangled hair and apply your preferred As I Am Leave-In Conditioner to provide a moisturized base, then apply Curling Jelly to very wet hair in small sections from root to tip. Smooth the jelly through each section and scrunch, rake or finger-style to encourage your natural curl pattern, then allow hair to air-dry or use a hooded dryer on a low setting. Curling Jelly is especially well suited to wavy, curly and coily textures, and As I Am currently includes it in routines for both Type 2 and Type 3 hair. It can work across low, medium and high porosity levels, with fine or low-porosity hair starting with less product and dry or high-porosity curls layering it over a moisturizing leave-in as needed. Because the formula is lightweight and free from silicones and heavy oils, it is also a great option for curls that want definition without the weight of a rich styling cream.

Take Khair Tip: Apply Curling Jelly while your hair is still very wet—this helps distribute the product evenly and encourages curl clumping before the style begins to set.

Key Benefits: Defines curls & coils • 72% curl retention in high humidity* • Helps minimize frizz • Supports moisture retention • Enhances shine • Lightweight hold • Silicone-free • Sulfate-free • Paraben-free • Vegan & cruelty-free

Best For: Wavy, curly & coily hair • All porosity levels** • Frizz-prone curls • Curls needing definition & elongation • Wash-and-go styles • Hair that dislikes heavy styling creams

Key Ingredients: Glycerin • Aloe Vera • Betaine • Pectin • Beet Root Extract • Vitamin E

Ingredients: Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene.

*As I Am reports 72% curl retention after five hours in high humidity.

**As I Am does not assign Curling Jelly an official porosity classification.

• Shipping Area: We currently ship within Canada.
• Free standard shipping on orders over $70.
• $9.99 standard shipping for orders under $70 in Ontario.
• $14.99 standard shipping for orders under $70 for the rest of Canada.
• Shipping Calculation: Shipping costs are calculated after discounts have been applied and before tax is added.
• Order Processing Time: Please allow 1-3 business days for order processing, excluding weekends and holidays.
• Shipping Time: Delivery within 3-5 business days from the shipment date.