As I Am Curl Clarity Shampoo

Give curls a fresh start with As I Am Curl Clarity Shampoo, a sulfate-free clarifying shampoo designed to remove dulling product buildup and excess residue while keeping the needs of textured hair in mind. Its cleansing system features Sodium Lauroyl Sarcosinate and Cocamidopropyl Betaine, surfactants that help lift oil, impurities and styling-product residue from the hair and scalp without relying on traditional sulphate cleansers. Coconut fruit extractprovides additional conditioning support, while amla (Phyllanthus Emblica) fruit extract contributes naturally occurring antioxidant compounds that complement the formula. Tangerine fruit extract rounds out the streamlined formula while citric acid helps maintain the product's acidic balance. Unlike a co-wash, Curl Clarity provides a more thorough cleanse, making it especially useful when creams, gels, oils and other styling products begin to accumulate on the hair. As I Am reports 62% less force required to comb and 78% less force required to detangle curls after using the formula. The result is refreshed, cleaner-feeling curls that are ready to better receive your conditioner and styling routine.

How to Use + Best For

Thoroughly wet the hair, apply a moderate amount of As I Am Curl Clarity Shampoo, then massage through the scalp and hair to create a rich lather before rinsing completely; repeat for a second cleanse if needed. Follow with As I Am Hydration Elation Intensive Conditioner or Detangling Conditioner to replenish moisture after clarifying. Curl Clarity is especially well suited to curly and coily hair, including Types 2C–4, that feels coated, heavy, dull or less responsive to styling products because of buildup. It can be used across low, medium and high porosity hair; low-porosity curls may particularly benefit from periodic clarification because products can accumulate along the hair surface, while dry or highly porous curls should follow with adequate conditioning. It is also suitable for colour-treated natural hair, according to As I Am.

Take Khair Tip: If your curls suddenly stop defining the way they normally do or your favourite products seem to sit on top of your hair, try clarifying before assuming you need to replace your entire routine.

Key Benefits: Clarifies hair & scalp • Removes product buildup • Sulfate-free • Silicone-free • 78% easier detangling* • 62% less combing force* • Vegan & cruelty-free • Helps reset weighed-down curls

Best For: Curly & coily hair • Types 2C–4 • All porosity levels** • Low-porosity hair prone to buildup • Heavy product users • Dull or weighed-down curls • Clarifying between co-wash days

Key Ingredients: Coconut Fruit Extract • Amla Fruit Extract • Tangerine Fruit Extract

Ingredients: Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene.

*Results reported by As I Am.

**As I Am does not assign Curl Clarity Shampoo an official porosity classification.

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